Target Marketing is a brand management and promotional products company that produces branded merchandise for corporate clients regionally, nationally and globally. The company, founded in 1987, got its start in a historic brownstone on on the corner of First and Cary Streets in what is known as Richmond’s Monroe Ward district.
Jim Nathanson, President of Target Marketing had a tough decision to make when it came time to find more space for the company’s expanding fulfillment and distribution services. Through a commercial broker, Nathanson and his team explored a number of options in Richmond, Henrico County, and Hanover County. In fact, when it came down to a choice between a Hanover County property and one in a nearby county, Nathanson chose Hanover.
He explains, “As a longtime resident of Hanover County, I wanted the same experience for my business that I have in my personal life. Every time I need something from the county, it’s so easy. I’m helped by someone with a smiling face, I do my business and move on.”
Nathanson nods to the central location as a selling point as well. “We’re right off 295 and 95, close to 64, so we’re easy to get to and it’s no problem getting to appointments all over the area on time.”
“The county presents us with distribution and technology services that fit our needs, so that we can move products to clients exactly when they need them.”
Target Marketing was recently recognized as a Virginia Business Magazine Best Places to Work 2015. Nathanson says the company “is pleased and proud” about this honor. It is no surprise, however, when considering Target Marketing’s corporate culture. Nathanson explained that the business is family run – he and his brother are partners – and most of the company’s employees have been there for twelve years or more.
The company’s building is designed with functionality and comfort in mind. The space is set up to provide services to national clients. Nathanson says “from ordering the product, to art, to photography, to setting up the company store, to fulfilling and shipping orders, we do it all.” To construct a building that allows for all that, plus “Corona Fridays” and open house product presentations for clients required quite a bit of planning. Nathanson says, “When it came time to build out the building we dealt with all types of departments and different folks. Everybody was friendly and on time and very pleasant, and that’s exactly how we like to do business.”
The safety of Hanover County was also a factor, according to Nathanson.
“Hanover is the type of community that in many areas you can leave your car unlocked. You don’t have to worry about your personal safety as much as in other areas. We love it here. We’re in it for the long run, and we’re looking forward to continuing to do business in Hanover County.”