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Hanover’s Perspective

Target Marketing Adds 15 New Jobs

Target Marketing to Add 15 New Jobs and Expands Into New Building in Hanover County, VA

Target Marketing, a leading promotional marketing company, has announced a significant expansion with the purchase of a 30,000 SF building in the Lakeridge Industrial Park in Hanover County for their new corporate headquarters.  The move will expand current operations by 4,000 SF, to accommodate new distribution equipment to meet the demand of a growing customer base.  Target Marketing will remain in the Lakeridge Industrial Park.  The total investment of the expansion will equal $2 million in building cost, upfit and new equipment.  The expansion plans should result with an additional 15 new jobs over the next two years. 

Target Marketing began its operations in the Richmond Region in 1987, specializes in promotional solutions, incentive & reward campaigns, and promotional products.  They work with an expansive client list ranging from small start-up businesses to Fortune 500 companies.  Clients include Dominion Virginia Power, Carmax, Interbake Foods, Bon Secours, and Virginia Department of Tourism.

Consistent growth of his company required President Jay Nathanson to move warehousing, distribution, and back office operations to Hanover County in 1995.  Jay explains, “We initially choose Hanover’s Lakeridge Industrial Park because of its prime logistical location but soon realized it was accessible to a talented workforce.”  Today Target Marketing has a staff of 27 employees ranging from account executives and graphic designers, to web developers and fulfillment managers.

“It’s great to see our local companies succeed and it’s even better when companies, like Target Marketing, expand and further reinvest in Hanover County” says, Rhu Harris, Hanover County Administrator.  

Target Marketing will be working with the Virginia Department of Business Assistance in providing training services for all new employees hired through the Virginia Jobs Investment Program.  In addition, Target Marketing is assessing Hanover County’s tax abatement program for improvements made to their building. 

Target Marketing will hold a ribbon cutting ceremony in September to commemorate their move as well as their 25th year anniversary.

For more information about Target Marketing, visit their website at