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Hanover’s Perspective

QubicaAMF Worldwide Wins First Place Award for HyperBowling Innovation

QubicaAMF Worldwide (QubicaAMF), the largest bowling products company in the world, was recently awarded the Brass Ring Award for Best New Product in the Patron Participation Ride/Attractions category at the International Association of Amusement Parks and Attractions (IAAPA) Expo 2018. The annual awards recognize amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world for excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products and exhibits.  IAAPA Brass Ring Awards celebrate the achievements of excellence throughout the global attractions industry and are the most prestigious professor honors awarded to companies.

“It is truly an honor to be recognized by IAAPA for the Brass Ring Award for Best New Product,” states Emanuele Govoni, CEO of QubicaAMF. “I have never been as excited about a new product as HyperBowling, and this is just the beginning of QubicaAMF’s mission to Make Bowling Amazing.”

HyperBowling is a revolutionary new bowling-based attraction built to reach beyond the existing bowling population in order to also appeal to younger generations. It is an amazing blend of software, mechanical design, futuristic user interfaces, electronics, lights and sensors, which together deliver a never before seen on-lane experience.

HyperBowling includes a set of four new bowling games designed around the bumper system. The lights on the bumpers create moving targets that players aim to hit, or avoid. Each game has its own unique set of challenges and levels and includes video-game elements never before seen in bowling such as progressive levels, increasing difficulty, real risk/reward decisions, high score and accomplishments.

Located in Mechanicsville, VA, QubicaAMF houses its U.S. headquarters in a 360,000 SF facility with approximately 300 employees.

Note: HyperBowling is a registered trademark of QubicaAMF in the U.S. and in other countries. HyperBowling, its features and technologies are patent pending in the U.S. and in other countries.