Hanover’s Perspective
Hanover County Launches Shop Local Campaign
Hanover County is launching the Shop Local – Here In Hanover, VA campaign to commemorate Business Appreciation month, and to emphasize the impact that buying from neighborhood businesses has on the greater community. Throughout the coming weeks, Hanover County’s Department of Economic Development will showcase a variety of local establishments, as well as promote a weekly giveaway contest aimed at engaging residents to promote their favorite spots in Hanover County.
This campaign recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in our communities. To bolster this message, the campaign incorporates the Here in Hanover, VA App which provides a directory of businesses including restaurants, specialty shop, events, parks and more. Additionally, a marketing kit is available with various materials to display in businesses and for use on social media.
“Overall, small businesses make up two-thirds of new jobs created nationally and almost 44% of GDP. Locally, our existing businesses continue to be the backbone of our economy here in Hanover County and we are always looking for new and creative ways to support their growth and success. I encourage citizens to purchase locally when possible. These revenues support important community priorities, including our Sheriff’s Office, Fire and EMS, Hanover schools, and our community-based services. As we roll out our shop local campaign – I, and your entire Hanover County Board of Supervisors, want to personally thank our small business community for their investment in Hanover,” said Chairman Sean Davis.
Businesses and residents of Hanover interested in getting involved can visit HanoverVirginia.com to access the campaign marketing kit which includes:
- The Shop Local. Buy Local. Here in Hanover, VA! video showcasing local businesses across the county, and the incredible services tax dollars from money spent in those businesses supports, such as the Sheriff’s Department, Fire/EMS, and Hanover County Public Schools. Businesses interested in having their logo added to the end of the video for use in their own marketing efforts may do so for a nominal fee. Contact our office for more information.
- Window Clings will be available to interested local businesses, which feature the Here in Hanover, VA app QR code, allowing patrons to scan the code in order to access a directory of businesses throughout the county.
- A Facebook Frame for your profile picture to promote shopping locally to all your friends and family online.
- Additional marketing materials, including posters for recommending other local businesses and infographic posters illustrating the direct economic impact of dollars spent in Hanover County.
All materials are available for use by the local business community, and are offered free of charge.
Individuals interested in following along with the campaign are encouraged to follow the Hanover County Economic Development Facebook page and the campaign’s corresponding hashtag – #HereInHanoverVA. By using this hashtag on any posts made to showcase your favorite local business, the community at large can follow along and find new establishments to visit and explore.
For more information about the Facebook Giveaway Contest, visit HanoverVirginia.com and follow our Facebook Page @HanoverBiz.
For questions on how businesses can get involved, contact our office at (804) 365-6464 or email econdev@hanovervirginia.com.